CURRENT PROGRAMS & EVENTS
PUBLIC SERVICE ANNOUNCEMENTS
PlantAmnesty, the United States Forest Service
(working through the Washington State Department of Natural
Resources), and the Pacific Northwest Chapter of the
International Society of Arboriculture have produced two high
quality Television Public Service Announcements. These PSAs
have successfully aired in the King County and Seattle areas.
Each Public Service Announcement runs 30 seconds. They are
high quality productions of the award winning
McKenna/Gottlieb Producers Inc. They are informative
and entertaining, which helps them to get air time.
Remember: television stations have a Federal mandate to
provide a finite amount of air-time to non-profit
groups. Like everyone else, they'd like to
have the best PSAs available (i.e., the most entertaining for
their audience) to fill that requirement.
PSA #1
PSA #2
Why you should order these PSAs:
A Public Service Announcement reaches ALL segments of society
(not just those who are interested in trees), thus increasing
the base level of public education.
A Public Service Announcement has authority. Because
it's a PSA, the connection to profit motive is eliminated.
Also, information which is seen on TV is considered valid and
factual, as opposed to personal contacts which are
often interpreted as personal opinion. A Public Service
Announcement reaches a huge audience. Even when aired
at times other than prime time, one showing of the PSA can
be expected to reach more people than one arborist will talk to in
a lifetime. A Public Service Announcement introduces you
to the public and secures in their mind that your organization
is caring and knowledgeable.
Both PSAs are available to business, government agencies and
non-profit groups.
A Public Service Announcement of similar quality costs between
$10,000 and $20,000 to produce. As per our agreement
with the Department of Natural Resources, we are making
television-quality dubs available for cost, $250.00 for both. Review copies are available for a modest $20.
These dubs can be ordered with existing end-logos, or with no
endings to be adapted by your local studio to show your
logo. We can adapt your logo for $30
total cost, if facilities are unavailable in your area.
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